woensdag 4 mei 2011

Back in the old days - Meleya what?


After a visit to our archives we found this video from 2008, when not everyone seemed to know all about Meleya.


"What is Meleya?" Meleya Report asked this question to the shopping public in The Hague. The reactions were diverse. From "Meleya what?!" to "for me, coffee is one big party!"

The video is in Dutch. Would you like to see more old and new films from MeleyaFoundation, see our YouTube channel.


Produced by: Marrit Boersma & Maaike Koeten

zaterdag 19 maart 2011

News from A'dam - Events all over the place!

The students from the Amsterdam New Business School are full of creative ideas. At the moment they are performing as real event organizers to support the projects of the MeleyaFoundation.

A team of four motivated students (Roger Streng, Randall Smit, Dominique Gloudemans and Max van Eck) organized a fundraising Dinner Event in The Netherlands to raise finance for the ‘Meleya Business Idea Competition Awards’ of last November. The 5th of February, friends and Family of the students had a wonderful evening at Delikeet.

Two other NBS teams are preparing two other up-coming events. We’ll keep you posted about that at our blog. The expected results from the Amsterdam events are optimistic:
Acquisition of Fund that will be used as loan for the Setup of Businesses conceived by young Entrepreneurs in Ethiopia.
In 2011 the first fund will be used to support the 3 entrepreneurs who won The Meleya Business Idea Competition Award.

During the years that the MeleyaFoundation is active in collaboration with St Mary’s University College (SMUC) and The New Business School (NBS), the contribution of the students was very important. Are you curious about the situation two years ago and what the plans and expectations were back then, see the interview with a part of the NBS class of 2009 in the video below.

donderdag 10 maart 2011

Training for trainers - from ideas to business

One of the latest projects of the MeleyaFoundation is the development of a Centre for Entrepreneurship and Innovation in Addis Ababa. Last month we made some major progress, so it’s time for an update.

From 25 to 29 January, a training was offered for people who are going to support 45 young aspiring entrepreneurs who would like to set up their own business in Ethiopia. The training was a huge success since the initially planned 4 contestants turned out to be 9 professionals. The training was offered by MeleyaFoundation in cooperation with St Mary’s University College (SMUC) in the location of the Centre for Entrepreneurship and Innovation at Bole Road - Addis Ababa.

The training
The motto if the training, given by RaoulChong, was “Translating Ideas to Concrete Business”. The five days of training were all about enable the 9 attentding professionals to train and coach entrepreneurial coaches, to translate ideas into business plans and to coach young entrepreneurs. This entrepreneurs were winners of the ‘Meleya Business Competition Awards’ who were organized last November. The 3 aspiring entrepreneurs, all SMUC Alumni, are Efrem (Tourism), Awel (Advertisment) and Adhenet (Honey). They’re introduced in this video.
Trainer RaoulChong, finance professional, business advisor and ToTtrainer, worked with the team of 9 education professionals for 5 days:
Day 1: Introduction and planning for the next 5 days
Day 2: Process of coaching, toolkit, local issues
Day 3: Entrepreneurs pitch, interview and feedback
Day 4: Coaching 101 (7 trainees) –in parallel the team worked to develop a business idea into pitch and business plan
Day 5: coaching 101(2 trainees), real case and round-up with trainers certification.

The Centre
The Centre for Entrepreneurship and Innovation is still in progress, but with ambitious plans for the future. As a Business Development Center, main tasks are supporting and coaching entrepreneurs, consultancy service, training of trainers for entrepreneurial coaches, project management trainings and organizing and promoting events. Support from local and international institutions is contributing to the success of the centre. The centre has access to local and international consultants and experts, to a strong business network in Ethiopia and Holland and to institutions and resources. Also strategic partnership with different institutions and businesses in a diverse range of sectors is a major strength of the centre.

Major stakeholders
Meleya Foundation                The Hague:          Empowerment Through Exchange
St Mary’s University College   Addis Ababa:       Investing in Youth
New Business School              Amsterdam:        Responsible Business
Alterego Marketing               The Hague:         Creation of Identity
Meskel –Mouvements d’Art    The Hague:         Building Bridges

Funding and Support
Pilot project financed by Oxfam Novib
International Organization for Migration supports the project through the TRQN program(Temporary Return for Qualified Nationals).

donderdag 24 februari 2011

Meleya, the story so far

Hello everyone,
It’s been a while since we wrote you a Meleya blog. We’ve been very busy in collaboration with Ethiopia, our projects and the Centre for Entrepreneurship and Innovation in particular. But more about that later on.
First, let’s refresh the memory and see what Meleya has been up to in the last four years. We also like to share with you a short film we made two years ago to empower the “real Meleya feeling”. Take a minute for Meleya and help us grow even more. We'll keep you posted on the latest developments any time soon. 


Historic Meleya
4 years ago, an Ethiopian and a French entrepreneurs, based in The Netherlands, took the initiative of involving European and Ethiopian business students in an ambitious project: initiate a Branding process for African products in order to help them reach the Western markets. The name of the project: "Branding Ethiopia".  The main purpose was to answer the expectations of the European consumer without losing the identity of the country of origin.

Meleya came out from there. 
Meleya means Identity in Amharic.
In 4 years the time, Meleya involved directly more than 500 students from 16 University in 4 countries.
  
Meleya Now
Meleya is a brand name for Ethiopian products, the first product that has been launched is MeleyaCoffee

Next to the products and in order to stimulate branding and entrepreneurship, Meleya projects are:
     Meleya Business Idea Competition Award
     Centre for Entrepreneurship and Innovation 
                          Launched in Addis Ababa to support young people/
                          fresh graduates to set up their own business.
                                       For example: Training for Trainers was conducted.
                           45 Young's will be trained in the coming 3 months
What we have
1. Limited amount of money for the pilot project
2. Support from New Business School Amsterdam students in order to raise funds and grow awareness in Amsterdam Area
3. Local support from St Mary's University in Addis Ababa
What Meleya needs
Technical, financial and human support

Meleya’s Tomorrow
1. Meleya’s ambition is to sell various products and services
2. Meleya projects would grow and will be embedded in Higher education Program and hopefully into the high school with a module
3. Entrepreneurship and Innovation on both continents
4. Meleya will have Business Development Services and will be a main Business Center in Addis Ababa.
5. Meleya will inspire new branding projects
  

Join Meleya with your Time, your Contribution, your Knwoledge, your Network


Embrace the spirit of Meleya with this video