Miljonairs for Meleya

The New Business School Amsterdam was hosting Meleya during the last Miljonair Fair in Amsterdam (9-13/12 RAI, Amsterdam – 53.000 visitors). The purpose was to build extra awareness around the ‘Meleya Business Competition Awards’ (MBCA) and find potential donators to support the project.

Every visitor of the stand was offered a cup of Meleya premium coffee and told the story around Meleya. A short film of the first Meleya Business Competition Awards, having taken place in Addis Ababa, was displayed on the stand.

 

The next step for us and for the New Business School Amsterdam students will be to recruit as many Meleya friends and donators as possible.   

Meanwhile, Meleya has been put on the following social media: facebook, twitter and blog. 

We are also working on a new, interactive, website.


See the short film displayed on the stand here:

Camera by: New Business School

Editing by: Maaike Koeten