Meleya, the story so far

Hello everyone,

It’s been a while since we wrote you a Meleya blog. We’ve been very busy in collaboration with Ethiopia, our projects and the Centre for Entrepreneurship and Innovation in particular. But more about that later on.

First, let’s refresh the memory and see what Meleya has been up to in the last four years. We also like to share with you a short film we made two years ago to empower the “real Meleya feeling”. Take a minute for Meleya and help us grow even more. We'll keep you posted on the latest developments any time soon. 

Historic Meleya

4 years ago, an Ethiopian and a French entrepreneurs, based in The Netherlands, took the initiative of involving European and Ethiopian business students in an ambitious project: initiate a Branding process for African products in order to help them reach the Western markets. The name of the project: "Branding Ethiopia".  The main purpose was to answer the expectations of the European consumer without losing the identity of the country of origin.

Meleya came out from there. 

Meleya means Identity in Amharic.

In 4 years the time, Meleya involved directly more than 500 students from 16 University in 4 countries.

  

Meleya Now

Meleya is a brand name for Ethiopian products, the first product that has been launched is MeleyaCoffee

Next to the products and in order to stimulate branding and entrepreneurship, Meleya projects are:

     Meleya Business Idea Competition Award

     Centre for Entrepreneurship and Innovation 

                          Launched in Addis Ababa to support young people/

                          fresh graduates to set up their own business.

                                       For example: Training for Trainers was conducted.

                           45 Young's will be trained in the coming 3 months

What we have

1. Limited amount of money for the pilot project

2. Support from New Business School Amsterdam students in order to raise funds and grow awareness in Amsterdam Area

3. Local support from St Mary's University in Addis Ababa

What Meleya needs

Technical, financial and human support

Meleya’s Tomorrow

1. Meleya’s ambition is to sell various products and services

2. Meleya projects would grow and will be embedded in Higher education Program and hopefully into the high school with a module

3. Entrepreneurship and Innovation on both continents

4. Meleya will have Business Development Services and will be a main Business Center in Addis Ababa.

5. Meleya will inspire new branding projects

  

Join Meleya with your Time, your Contribution, your Knwoledge, your Network

Embrace the spirit of Meleya with this video